Five Plus Six Successfully Funded on Pledge Music
Five Plus Six managed to raise 104% of its financial goals using the popular musical crowd-funding site, Pledge Music. Overfunding is always a blessing, and Vance intends to donate a portion of the excess to both Knoxville Jazz Orchestra and Knoxville Jazz Youth Orchestra. The Youth Orchestra is a honors band for regional middle and high school students, from which two of the Five Plus Six members got their start in the local jazz community. Supporting arts in the community and investing in the lives of the next generation is definitely something I can get behind!
We approached this crowdfunding project a little differently than the last project on KickStarter. Instead of just making one video with two endings (one for Kickstarter and one for the would-be website), we made the initial “pitch” video, followed by a series of spots focusing on individual band members. Several of the members have interesting stories which we wanted to share with project supporters as exclusive content. People considering joining the financial support team could see the first 30 seconds of all the videos as “teaser” content. In addition to the videos I shot and produced, Vance also created a series of funny videos, outlining some of the more humorous aspects of leading bands such as this, and poking fun at a few of the band members. All in all I really liked this strategy as you could see the needle move a little bit more each time new content dropped. Different donors seemed to connect with the different band members, which I found to be really cool.